Persona is a sans-serif typeface that was designed by Jason Vandenberg in 2016. It is a versatile font that can be used for a variety of design projects including branding, packaging, editorial design, and more. Persona has a modern and clean appearance with geometric shapes and slightly curved edges, making it easy to read and legible at various sizes. It is available in five weights and includes a range of glyphs, including uppercase and lowercase letters, numbers, punctuation, and symbols. Persona is a popular choice for designers who are looking for a contemporary and stylish font for their projects.