Cupertino is a sleek and modern font created by Apple Inc. It was introduced in iOS 7 and has become a popular choice for many Apple products and marketing materials. The font is characterized by its clean lines, simplified forms, and geometric shapes, giving it a futuristic feel. Its legibility and versatility make it well-suited for a wide range of design applications, from digital interfaces to print materials. The Cupertino font is an excellent example of how typography can contribute to a brand's overall aesthetic and identity.